FUZED inspires and enables young people to combine their digital interests with traditional physical sports in an innovative way, promoting the joy of movement and a healthier lifestyle in a digital world.
Project in collaboration with Cultured Defined where I had the opportunity to develop the brand identity and shape how the overall experience is perceived through design.
FUZED won ÅRETS PEPPARE year 2023. It has also collaborated with and received sponsorship from EA Sports, NIKE, LEGO, and Stadium, among others.
