FUZED / Brand Identity

FUZED inspires and gives the opportunity to combine young people's digital interest with the traditional physical sports in an innovative and boundary crossing way – for the joy of movement and a healthier lifestyle in a digital world.

Project in collaboration with Cultured Defined – where I got the opportunity to create the brand identity and overall how the experience should be perceived through design.

Gives me great joy that FUZED won this years (2023) ÅRETS PEPPARE.

Extended project showcase coming soon.