Louis Abel / Brand Identity

Brand Identity for Louis Abel, which involved designing the logo, custom-font, packaging, website and other various elements such as lookbooks, signs and SoMe content.

Louis Abel (Jimmy Kamhieh Loutfi) is the winner of the Accessory Designer of the Year at the ELLE Gala 2024.

Louis Abel is a jewelry brand that explores different materials and forms. The founder Jimmy Kamhieh Loutfi has a background in mechanical engineering, and therefor his approach is unconventional – exploring the contrasts between technical design and organic shapes. The method is both systematic and also an exploration into a mystical world where structure meets nature.